Where XI HYPE came from
When your basketball loving son and his friends say, "You should design some cool tees for us", you listen, and create a brand inspired by their love for the game.
Roman numerals for the number 11. My son's jersey number since he started playing basketball.
The energy, excitement and confidence every player brings to the game.
What every player wants to do each time they step onto the court.
I asked the boys one question: what do you want? The reply wasn't what they wanted, it was what they didn't want. That one word was TRYHARD, because honestly, no one wants to look like they are trying too hard.
Keeping this in mind, I created XI HYPE.
- Cool name & logo
- Perfect tagline
- Signature prints
- Totally basketball inspired
- Definitely not tryhard
XI HYPE tee designs are understated on the front and make a statement on the back. Basketball inspired words like HUSTLE, LOCKED IN and REPRESENT, along with the tagline "OWN THE COURT", are transformed into back signature prints, all finished with a pop of colour to give each design its own edge.
What started as a simple request inspired an idea. That idea became a vision. And that vision became XI HYPE.
